Corporate-Philanthropy: It Matters!!!!
Corporate giving is both a personal and corporate core value approach to philanthropy. The approach to identifying donors for nonprofits through annual giving must be based on connecting a corporation with a reason to give. The message from a nonprofit to a corporation should be based on why the corporate giving is good for their business. Give a corporation a reason or reasons why giving to your organization as a nonprofit is meaningful to those in the company. What is the emotional bond that the nonprofit creates for the individuals in a corporation making the philanthropic decisions on giving to want the specific nonprofit? What does the nonprofit know about the corporate leadership and meaning/purpose of their corporate philanthropy program? How do the nonprofit’s mission, goals and services help the corporation’s philanthropic effort? In an effort to win over a corporation to be a philanthropic component of your organization plan on giving to be creative to define a clear goal for the donor to help financially or with in kind services or products. Be able to show a donor how their money was spent. In the corporate philanthropy world there are those who say they want privacy about their giving and there are those that want recognition. The bigger the number the more likely the person wants to feel important.
Corporate philanthropy is about matching planned corporate giving with gifts, praise that feels natural in the corporate culture. Corporate giving does not have to be just focused on one time of the year. Those corporate philanthropic campaigns that are monthly or quarterly make the corporate giving a more permanent connection to the community.
Core values of an organization provide a return of positioning the corporation for opportunities to responding with action that is a testament to their excellence. The corporate philanthropy program provides for personally helping individuals or a cause. The act of philanthropy provides a learning experience and opportunities for acting upon what is learned with the nucleus to provide a tremendous means to reach, overcome and plan positive outcomes throughout the year.
