pic by Hiking Artist

In the struggle to compete for a donor’s dollars, some nonprofits think that they deserve the money without the hard work of providing the proof that the organization deserves it.  There are over 1.6 million nonprofits in competition for the billions donated each year - the majority going to religious organizations.  Therefore, what passion or motivation does your nonprofit generate in the donor?  Yes, you’re marketing what your organization does and creating that draw is an important component to your success in gaining donors, but do not stop there.  The nonprofit must also provide the support to keep the donor coming back each year.  Copy what the colleges do to keep their Alumni coming back year after year. 

This entry was posted on Tuesday, December 29th, 2009 at 12:01 am and is filed under Fundraising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.