The race to the finish is about to end for the calendar year if your organization only focuses on December for the largest segment of its donors. Charitable statistics will be evaluated on the calendar year as well to show the winners and losers. A clear effect of recession was the decreased amount of mailing solicitations and that cutting of development units of organizations.

I wish to remind organizations that without a 12 month plan for raising money the organization has left donations more to chance than strategic.

This entry was posted on Monday, December 28th, 2009 at 12:01 am and is filed under Fundraising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.