pic by andyinnyc

When AARP solicitations come in the mail maybe its time to thinking of it as junk mail.  AARP has been collecting royalties and fees from insurers for endorsing their policies.  This fact has caused the policies they endorse to not be the best buy for members.  In 2007 this amounted to almost 500 million dollars, 43% of their budget.  AARP has become an organization promoting an old message, dependent on past brand loyalty and focused on monetary returns.

Conflict and misleading Ads by AARP.  When AARP says it will review its marketing and suspend sales of such policies it is important to weigh what actions AARP in reality takes.  I do not see AARP taking action to give up 500 million dollars from insurers.

The  only promise that AARP makes is that they will provide you access to Health related Benefits.  It says that they share your information with companies they have selected.

Therefore, every member should depend on checking the Medicare web page to ensure that AARP is not pocketing money that should stay in their pocket.

Their promise of demanding from our leaders lasting solutions in  health care and financial security is empty when it means they makes so many millions on their endorsements of the products sold to you and said pricing includes paying off AARP for the endorsement.

If you want to make the biggest impact:

• Save by not buying their products and getting the same coverage at a lesser price.
• If you give the money you save to the elected officials in your district.
• You will have the attention of elected officials even more.
• Now thats a promise you can expect since you did it your self.

This entry was posted on Monday, December 8th, 2008 at 12:01 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.