Why Raise Funds From Individuals?
pic by Ben Lawson
Nonprofits leave too much money on the table by not reaching out to individuals. You never know who is going to give unless you ask.
Because Individuals give 84% of the donation to nonprofits.
Keeping your current donors should be your highest priority. Why, because studies show that up to 50% of your new or increased giving is offset by discontinued donors or a donor giving less.
Knowledge about donors is golden, but it is worthless if the nonprofit does not record it. Stop depending on a specific individual to have the information and make sure it is recorded in a data base kept by the nonprofit and the organization leadership can access it.
