A measure of whether your nonprofit is growing in support is the percent of new people that become involved in your organization each year. The creation of a data base of each person the nonprofit comes in contact with is an important means to promote the organization. The inclusion of businesses, community leaders and government agencies in the geographic zone the nonprofit serves provides for growing the community involvement. Have a specific plan to communicate, otherwise you do not exist in the minds of most of the community.  Do not let all of the years of effort promoting the organization become a historical waste.

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