Does your organizations give an individual a sense of trust? Do you have the right message? The four organizations below have found the right manner to deliver their brand and build trust. Check them out and see what you can learn.

Edmunds: automobile specification data to help shoppers compare and price new and used cars. 16 million potential buyers. http://www.edmunds.com

Consumer Report: http://www.consumerreports.org

AARP: http://www.aarp.org

AAA: http://www.aaa.com

This entry was posted on Monday, December 31st, 2007 at 12:01 am and is filed under Fundraising, Human Resources, Business Plan, Strategic Planning, Research. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.